By AnubisNetworks • July 7, 2025
Phishing attacks, which trick users into revealing sensitive information or installing malware, have grown more sophisticated and localized. Putting it simple: the frauds you'll get in Portugal are completely different from US, Singapore or any other place.
Phishing remains the most prevalent and dangerous form of cybercrime in 2025. With over 3.4 billion phishing emails sent daily, accounting for 1.2% of all global email traffic, the scale of the threat is staggering1 2. These attacks are no longer limited to poorly written scams—they now leverage AI, deepfakes, and multi-channel deception to target victims with alarming precision.Phishing by the Numbers
- 36% of all data breaches from 2022–2024 involved phishing.
- 94% of malware infections originate from phishing emails.
- The average cost of a phishing breach has reached $4.88 million, a 9.7% increase year-over-year.
- Google blocks around 100 million phishing emails daily, yet many still slip through.
- 91% of cybersecurity breaches begin with a phishing email.
- AI-driven phishing attacks have surged by 4,000% since 2021.
- Mobile users are 25–40% more likely to fall for phishing due to smaller screens and multitasking.
- New hires are 44% more likely to click on phishing links within their first 90 days.
...And why Local Intelligence Is Essential
Phishing attacks are increasingly localized and personalized, exploiting regional language, cultural cues, and current events.
- Most attacks are region-specific phishing tactics, such as impersonation of local brands or government agencies.
- Most attacks leverage the local news and events. If you're country is going through elections or something happened to a public figure, expect a related wave of phishing coming your way.
Building a Resilient Defense
Leveraging local threat intelligence from ISPs, CERTs, and regional cybersecurity firms, as well as deploying AI-powered email filters that adapt to local language and behavior patterns are essential steps that make the difference between a good security everywhere and a great security where you're located.
Phishing is no longer just a technical problem—it’s a behavioral and psychological challenge. By integrating local intelligence into email security strategies, organizations can stay ahead of evolving threats, protect sensitive data, and foster a culture of cyber awareness.
© AnubisNetworks 2023 •